Ace Nollywood Actor Richard Mofe Damijo Drags Online Store JUMIA To Court.

Nigeria’s popular online fashion and beauty retailer, Jumia, is currently embroiled in a case of unauthorized use of image rights of veteran actor, Richard Mofe-Damijo, (RMD) on ‘Jumia Fashion’ Instagram page without the actor’s permission.
According to RMD’s publicist, this unau

thorized use of the image has been ongoing and has had the effect of portraying to unsuspecting customers that Jumia enjoys the patronage of or endorsement of RMD.

RMD is a well known brand ambassador for various companies and his image has been widely and regularly used for product placement in a variety of platforms. He has always jealously guarded his image and has been meticulous about the type of products and services associated therewith. Jumia’s unilateral and unauthorized use of RMD’s image for the advancement of its products and website has undoubtedly enhanced Jumia’s brand awareness and created a buzz about Jumia’s fashion line at the expense of RMD.

RMD has since instructed his lawyer, Mena Ajakpovi of Messrs. Abraham & Co. to engage Jumia and seek redress at the law court if they are defiant. Jumia’s response has definitely been defiant and unapologetic. They admitted that they had taken the images from the actor’s page but that it was not an infringement of his copyright since the image was on a public Instagram platform. This is even though they are using the image to promote their online fashion trade on their website page! They offered to take the page down but have shown neither remorse nor offered any conciliatory compensation!

The ‘Terms of Use’ of Instagram as stated on their website clearly prohibits Jumia from taking RMD’s pictures and using same to conduct its fashion business.

Their defiance has left the ace actor with no alternative but to instruct his lawyers to sue JUMIA for punitive and exemplary damages for the infringement of his image rights.

Source : Naira Land

Comments

The Clumsy Wife

When you were asked about your swollen right eye, you said you sleepwalked and hit your face against the wall. We all said sorry and asked you to get well soon. A few days after, it was your chin that was shifted to the side. In response, you blamed it again in your clumsiness and that you feel off the bed. You are a grown woman in her late 30's. This time, we had questions that we couldn't dare to ask you. Weeks later, you were limping and you assured us that it was your clumsiness that made you fall down the stairs. At this point, we faced our business and wished you all the best. 2 months later, you're lying in a golden casket, 6 feet under the ground. The autopsy read that you died from a deep gash on your forehead, probably a hit from the bloody plank of wood that was found beside your corpse. At this point, you want to talk. You wanted to say it all. But it's too late. Your husband claimed you hit your head on the plank, and we all believed him because you told u

She Must Be Obeyed Movie Review

I don't understand Funke Akindele's obsession with the music industry Sha. She is always trying to project the industry one way or the other - we have Industreet already. On this new one Sha, I don't know how to feel about it. This storyline is great. The life of a Celebrity musician behind the camera and in front of the camera. But the directing get as e be. The movie just dey anyhow. But the acting from some cast made up for the 'anyhowness'. Bishop (Okon) was amazing. Lateef was great. Gayness doesn't fit Akah. He shouldn't try it again. Vee tried small. I don't understand what Ali Nuhu was acting. Lizzy Jay sef dey vex person. The entire Rachael Okonkwo family weren't it at all. Mama Gee no try at all. Don't give her a drunk role again. Nancy Isime was Nancy Isime, Just there. Shaffy Bello was great as always. In all, I will give it a 4/10.

Big Love Movie Review

While this movie tried not to be your regular Nollywood Romantic movie, I still got annoyed at some small small mistakes that I saw. Inkblot is too big for some mistakes that were present in this movie. Overall, Big Love is nice. It's a movie that would take you through a rollercoaster of emotions. The beginning was quite not it. Most of the dialogues got me rolling my eyes, like warahell. Casting was great. Storyline was amazing Directing wasn't coordinated. There were scenes that looked rushed and scattered. PS - VJ Adams should just leave Bimbo for Timini. Their chemistry is mind-blowing. Timini had grown as an actor. And it's great to see. Aunty Shaffy is great, as always. Overall, I'd give it an 8/10.

Aderonke Adeyeye's Blog

Search This Blog